Conceptualized, manufactured, and deployed a nationwide fleet of experiential mall carts with free-to-play demo stations for children, ensuring 100% removable and customizable units for each mall.
Managed the design, production, and distribution of point-of-purchase (P-O-P) displays, sales materials, incentives, custom lighting fixtures, signage, and staffing collateral, resulting in nearly $70,000 in savings by proposing a ground-up pre-manufactured and pre-wired cart design.
Established and led a 7-person team of technicians, installers, and sales administrators, implementing an innovative strategy to build generic carts off-site and ship them pre-wired to malls for easy setup.