PIONEERED AWARD-WINNING ABCMOUSE PRODUCT DESIGN AND BRAND ALONGSIDE CEO/FOUNDER, LEADING TO PREMIER EDTECH STATUS AND ACHIEVING STARTUP-TO-UNICORN $3B VALUATION.
Established and managed a full-service in-house creative agency, overseeing 25,000+ deliverables and all aspects of projects, able to visually interpret complex issues (e.g., campaigns, brochures, research briefs, infographics, posters, packaging, photo shoots, promotional soft goods, live action assets, photography, multimedia support, and sales collateral), supporting all branding needs and product portfolio architecture.
Served as the primary liaison with print and manufacturing vendors, designers, freelance and in-house clients, and design agencies, managing print and digital marketing strategies, creative designs, schedules, approvals, and a $1M annual budget.
Established and managed a full-service in-house creative agency, overseeing 25,000+ deliverables and all aspects of projects, able to visually interpret complex issues (e.g., campaigns, brochures, research briefs, infographics, posters, packaging, photo shoots, promotional soft goods, live action assets, photography, multimedia support, and sales collateral), supporting all branding needs and product portfolio architecture.
Served as the primary liaison with print and manufacturing vendors, designers, freelance and in-house clients, and design agencies, managing print and digital marketing strategies, creative designs, schedules, approvals, and a $1M annual budget.
Collaborated on and guided the day-to-day work of all direct reports and vendors, providing feedback, and leading the development of specialized creative teams in Editorial/Writing/Proofreading, Design/Layout/Pre-Press, Project Management, Retouching, Vector Illustration, Environment/Installations, and AI Technology to support company goals and brand.
