EXTENSIVE EXPERIENCE IN MANAGING THEATRICAL CAMPAIGN LAUNCHES INTO CONSUMER AND CABLE TV MARKETS.
Launched theatrical movie releases (e.g., The Little Mermaid, Jungle Book, Mickey Mouse Club) in the cable TV subscription market through national campaigns, direct mail, affiliate kits, and incentives, producing consumer goods overseas.
Managed Key Art, One-sheets, bus shelters, and P-O-P print production, as well as live events, and promotional displays at Disneyland resort. Produced the inaugural “The Walt Disney Company Presents the American Teacher Awards.”
“THE LITTLE MERMAID” ONE SHEET